Digital Marketing Strategy of a Brand: The Distance from Planning to Implementation

An open lecture by
Nikos Mitsopoulos
CEO and Co-Founder, DigitalWise

When: Tuesday, March 27, 2018, 18:00 – 21:00

Where: Center for the Arts Auditorium

Organized by: The Graduate Master Class Series, School of Graduate and Professional Education

To reserve your place please contact Ms. Maria Kritikou via email: [email protected] or telephone: 210 6009800 ext. 1210


Lecture Description

In his presentation Nikos Mitsopoulos will present the methods and steps for planning the digital strategy of a brand, focusing on the media channels and tools to be used, as well as the required media investment.

Following the discussion, attendants will then be asked to take part in a workshop activity. They will have to plan the digital strategy of a real brand, based on specific case study.

Nikos Mitsopoulos

Nikos Mitsopoulos is an acknowledged professional?in the digital market, with many years of experience?and numerous successful collaborations in the areas?of digital marketing, branding strategy and e-commerce.

You are most welcome to find more about our?speaker following these links: